Not Monday: Female-Founded Luxury

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I am back with another post about one of my favorite FEMALE-FOUNDED and LOCAL brands, Not Monday! I have written about Not Monday in the past and I am honored to be able to work with this mercantile once again.


At Not Monday, the philosophy is simple yet profound: luxury in fashion is about feeling comfortable and confident in everything you wear. To achieve this, the brand is dedicated to crafting refined, elegant knitwear that goes beyond the ordinary. Their garments are made from premium fabrics, and every piece is enriched with thoughtful feminine details that elevate basic classics to something extraordinary.

Head to Not Monday and sign up with code SHAYNM for 15% off your first order!

Mia Pure Cashmere Shawl Collar

A modern, feminine take on the traditional menswear shawl collar sweater. Mia has a slightly boxy fit with an oversized shawl collar that’s both cozy and elegant. Signature details include a deep V neckline, extra long rib cuffs and our signature back seam.

The founders of Not Monday Mercantile recognized a need for change in the fashion industry. The market was becoming increasingly saturated with poorly made clothing and harmful practices, leaving consumers longing for something more substantial. This is where Cindy Payne, the Creative Director and Founder of Not Monday, comes into play. Inspired by her love for classic, understated design, Cindy’s vision was to create an alternative to fast fashion where quality always takes priority over quantity.

Isla Pure Cashmere Cable Crewneck

The Isla pullover was inspired by traditional Irish cable knit sweaters but this one is made from ultra soft & luxurious 100% Cashmere. The uniquely oversized cable and chevron pattern has been thoughtfully placed do it doesn’t add bulk. Other key details include a relaxed & drapey silhouette, high crewneck and chunky rib trims.

Elliot V-Neck Sweater

A classic, feminine summer sweater. This lightweight V-neck is crafted from our ultra-fine silk and linen blend for the perfect balance of breathability and comfort. This ultra feminine silhouette can be dressed up or down and it’s the perfect second layer for those cool summer nights.

Female-Founded: The Team

Cindy’s journey in fashion began with a passion for classic design. Over the years, this passion evolved into a mission to provide an antidote to the disposable fashion culture. She envisioned a brand that embodied quality, sophistication, and a deep respect for the customer’s comfort. Teaming up with Grace Knittle, Head of Design, the two have brought their combined years of fashion industry experience to the table. Bonded by their shared love for casual, minimal style, they decided to bring Not Monday Mercantile into existence.
Behind the scenes, Liz Matola, the Technical Design expert at Not Monday, plays a pivotal role in transforming the brand’s concept into a tangible reality. Liz ensures that every piece aligns perfectly with the brand’s vision for thoughtful design and feminine details.
With such a dynamic team, Not Monday has become a beacon of hope for those who seek comfort, quality, and elegance in their everyday attire. Fashion often feels overwhelming and disposable; Not Monday is a refreshing reminder that true luxury is about feeling at ease and confident in the clothes you wear.

Mila Pure Cashmere Crewneck

Not just any crewneck sweater – Mila is crafted from ultra luxurious, heavy weight 100% cashmere for an exceptionally lofty, cozy feel. The relaxed, slightly cocoon like shape, high crew neckline and over sized cuff detail give this timeless silhouette a uniquely modern look.

Stella Pure Cashmere Beanie

Slouchy or folded. We couldn’t decide. So we made Stella so you can wear it however you want. A Fall wardrobe staple that goes with everything and gives you that cozy Sunday morning feeling any day of the week.

Alex Cashmere Hoodie

The perfect balance of sporty and luxurious, Alex is this season’s signature layering piece. Crafted from our premium 100% cashmere, this effortless Hoodie has a slightly boxy fit and modern details like extra long rib cuffs, drawstrings, a kangaroo pocket and a double back seam. Pair Alex with your favorite jeans or our Brooklyn Cashmere jogger.

Brooklyn Cashmere Joggers

We fell in love with the unexpected pairing of our premium 100% Cashmere and this sporty jogger silhouette. Then we added signature details including oversized pockets and a slim tapered leg. The result is a luxuriously soft, comfortable and flattering pant you’ll wear all winter long.

Sophie Pure Cashmere Turtleneck

A classic turtleneck style with modern details. Sophie has the same clean lines and high, drapey neck details as our previous customer favorite, Olivia but this time around it’s even luxurious. Sophie is crafted from slightly heavier weight 100% Cashmere with an allover waffle pattern. This modern classic will keep you warm all winter long.

So, whether it’s a cozy sweater, a timeless dress, or a versatile pair of pants, Female-Founded Not Monday promises to deliver those coveted Sunday morning vibes, making every day of the week a little more special and a lot more comfortable. It’s a brand that proves that the luxury of feeling good in your clothes is not just reserved for the weekend; it’s a feeling you can embrace every single day.

This post was written in partnership with Not Monday Mercantile

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